The book is available in printed and e-book formats, and the app is available on Android, iOS as well as BlackBerry 10. In conjunction with the comprehensive website, this provides an all-round experience to the customer.
The app engages the readers more closely with the subject matter, adding value to the book. At the same time, users who come across the apps are pointed to the main website as a way to drive sales.
This type of integration and collaboration are core values at Glowworm Software.
The mobile marketing space is impossible to ignore these days. Apps allow businesses to expand their footprint and engage with users in this new arena.
A good example of this is Drink This In, a joint collaboration between Glowworm Software, 2bits Software, and the authors of the book itself.
apps as branding
appdev & consulting